Alan Clay, Head of Strategy for Customer Data Solutions at LexisNexis Risk Solutions, is a specialist in the use of data to drive better outcomes for consumers. Whilst the key tenets to this are Knowing Your Customer and Treating Customers Fairly, the lens through which you assess these challenges is critical.
Alan has wide experience of implementing systems across the full data lifecycle - from accurate data capture and verification at the point of registration / authentication, through combining sources across different systems to create a single customer view, and finally to tracing customers with whom organisations have lost touch. Whilst the on-going management of identity data is key, enrichment through the use of 3rd party data also supports improved decision making. This said, it is important to recognise the roles and limitations of 1st party and 3rd party data in creating the optimal data ecosystem.
Whilst the building blocks of name, address, date of birth and contact details might remain consistent the uses of and challenges resulting from incorrect / incomplete data differ by industry, which leads to different approaches to rectification and remediation.
In his 25-year tenure in the data world Alan has delivered solutions in Utilities, Telcos, Financial Services and Retail.