Carol McNaughton Nicholls, Thinks Insight & Strategy
Carol McNaughton Nicholls
Managing Partner
Thinks Insight & Strategy

Carol has been delivering strategic insight in the financial services industry for over 15 years and is one of the leading practitioners in this space in the UK. She regularly conducts research for the Financial Conduct Authority, the Lending Standards Board, Payment System Regulator, the Financial Services Consumer Panel, industry bodies such as UK Finance, TheCityUK, the Association of British Insurers, the Finance and Leasing Association (where she also sits on their Advisory Group), Pension Protection Fund, and numerous financial firms including Barclays, Zurich, Lloyds Bank and Nationwide. She began her career in academia and still regularly conducts research looking at changing socio-cultural trends and the impact of changing technology and regulation on consumer behaviours and attitudes.

Thinks Insight and Strategy (formerly BritainThinks) were set up over a decade ago with the mission of putting people that matter at the heart of clients’ thinking. From three founders, Thinks have since grown to over 90 members of staff – spanning areas of expertise as diverse as stakeholder and reputation audits, communication development, innovation, behaviour change and advanced analytics. They are an employee owned, B-Corporation, and through their research engage with some of the most pressing social and political issues of our time for their clients.