Sarah Luheshi joined the Pensions Policy Institute (PPI) in 2015 and is the Deputy Director with responsibility for the PPI's research programme, delivered through the Policy Research and Modelling Teams. She also supports the PPI's Director. Since joining, she has presented and spoken at numerous events on a range of topics, including the self-employed, lessons from around the international pensions world, tax relief, complexity of consumer decision making and consumer engagement.
She brings over thirty years’ experience in financial services having started in the corporate world working for a FTSE 100 composite insurance company before moving into management consultancy. She has held senior roles in strategy, marketing and customer services. Throughout her career, both in the UK and overseas, and whether in a marketing or product development role, Sarah has used qualitative and quantitative research to ensure that outcomes are customer focused.
In January 2021 Sarah was appointed to the PLSA’s Policy Board.