Jesal D. Sheth is a Senior Economist at the Financial Conduct Authority. Her research interests are in understanding how and why consumers make decisions including the behavioural biases that affect decisions, and the impact policies have on consumer financial outcomes. Her research has been published in top peer-reviewed academic journals, and has been discussed at various policy and industry events.

Jesal holds a PhD in Economics from the University of Nottingham. Prior to her current role, she worked as a Postdoctoral Researcher at the University of Nottingham and Nest Insight and at the Financial Services Culture Board on a range of issues relevant to the financial services industry, including evaluating the impact on household debt of the UK’s auto-enrolment into retirement savings policy, and how to increase consumer engagement with pensions.